Max Villaronga is the President and Chief Executive Officer of Raiz (pronouced “Rise”) since 2014.  Raiz FCU was originated in May of 1936 and has over $1 Billion assets, 10 local branches, and over 74,000 members.  Mr. Villaronga has built his experience working in a variety of industries and has worked for such notable organizations as The Home Depot and the United States Marine Corps.  

At Raiz FCU, Max has focused on creating a culture focused on a foundation of human dignity where becoming the Employer of Choice is a priority for attracting the best talent.  He focuses his team on the fact that Diversity, Inclusion, Equity, belonging, and Accessibility are both morally important and a strategic advantage.  Mr. Villaronga’s actions demonstrate that he surrounds himself with the most valued, energetic, and intelligent leaders and he resources their success.  Max believes you can do well by doing good which is the primary focus in Raiz’s vision of individual and community development.  The organizational financials and behaviors demonstrate this vision in action with successful community lending, the low fee structures, new products for underserved communities, accessible digital platforms for members, progressive savings products, support of hundreds of nonprofit causes, the formation of charitable Development Pillars-based nonprofit foundation, and the continued growth of Raiz.