Underserved Communities Foundation Chairperson, Raiz Federal Credit Union President / CEO
Max Villaronga is the President and Chief Executive Officer of Raiz FCU (formerly TFCU) since 2014. Raiz FCU was originated in May of 1936 and has over $840 Million assets, 10 local branches, and over 69,000 members. Mr. Villaronga has built his experience working in a variety of industries and has worked for such notable organizations as The Home Depot and the United States Marine Corps.
At Raiz FCU, Max has focused on creating a culture focused on a foundation of human dignity where becoming the Employer of Choice is a priority for attracting the best talent. He focuses his team on the fact that Diversity, Inclusion, and Equity are both morally important and a strategic advantage. Mr. Villaronga’s actions demonstrate that he surrounds himself with the most valued, energetic, and intelligent leaders and he resources their success. Max believes you can do well by doing good which is the primary focus in Raiz FCU’s vision of individual and community development. The organizational financials and behaviors demonstrate this vision in action with successful aggressive community lending, the lowest fees in the market, new products for underserved communities, progressive savings products for all Americans, support of hundreds of critical nonprofit causes, the formation of charitable Development Pillars-based nonprofit foundation, and the continued growth momentum the organization is gaining.
Mr. Villaronga is a graduate of Texas A&M University with a Bachelor in Business Administration, the University of Texas at Dallas with a Master of Business Administration in the Global Leadership Program, the Graduate School of Retail Banking at Furman University, and he is a Certified Chief Executive (CCE) and a Development Educator (DE).
Max has been married to Erin, a San Antonio native and fellow Texas A&M graduate, for 23 years. They parent two wonderful children, Sarah (19) and Rachel (14), that excel in school and enjoy reading, art, music, sports, and the outdoors. Mr. Villaronga currently is involved on the Board of Trustees for the El Paso Symphony Orchestra as Vice President of Financial Development, Chairperson of the Underserved Communities Foundation, Immediate Past Chairperson of the El Paso Greater Chamber of Commerce Board of Directors, Secretary of the Board of the National Association of Latino Credit Unions & Professionals, the Advisory Board for the Boy Scouts Yucca Chapter of El Paso, and he represents Texas in the CUNA Consumer Protection Subcommittee.